Detailed 22-page Social Media Report for Outlier Designers
In the influencer marketing, where precision and data-driven decisions reign supreme, having a detailed insight into your Instagram account can be a game-changer. While Instagram’s built-in analytics provide valuable information, they may not offer the depth and specificity you need for strategic decision-making. That’s where our 22-page Instagram Analytics Report, powered by AI, comes into play.
Our Instagram Analytics Report is not your run-of-the-mill analytics tool; it’s powered by cutting-edge artificial intelligence. This means it goes beyond surface-level statistics, providing you with deeper, more meaningful insights that can shape your influencer marketing strategies.
Audience Quality Score (AQS)
At the heart of our report lies the Audience Quality Score (AQS), a comprehensive metric that measures the overall quality of an influencer. On a scale of 1 to 100, the AQS takes into account several crucial elements, including Engagement Rate, audience authenticity, follower and following growth patterns, and more. The higher the AQS, the better the influencer’s quality, making it an invaluable tool for selecting the right collaborators.
Understanding your audience is key to successful influencer marketing. Our report offers a detailed breakdown of your audience’s composition, including:
- Real People: The percentage of genuine, real accounts following your profile.
- Influencers: The portion of accounts with >5,000 followers.
- Mass Followers: A measure of accounts with over 1500 followings. People with too many followings are far less likely to see an influencer’s post. Instagram gives priority to posts from accounts that you interact with more often. Mass followers can use tricky methods like automation tools for Follow/Unfollow an influencer to make them follow back.
- Suspicious Accounts: Instagram bots or real people who use specific automation services to grow the number of likes and comments and purchase followers. All accounts on which we detected grey hat activity are considered suspicious. To identify fraud activity we use a specially trained machine learning model based on machine learning algorithms and analyzes over 53 patterns. It detects 95% of all known fraud activity.
Knowledge about your audience’s demographics can be a goldmine for tailored campaigns. Our report provides insights into:
- Audience Education Level: The distribution of education levels among your followers.
- Audience Marital Status: The marital status distribution of your audience members.
- Audience Yearly Household Income: An AI-derived evaluation of household income based on publicly available data and audience location, gender, and age.
Engagement Rate History
Tracking the historical engagement rate can reveal trends and patterns crucial for optimizing your content strategy.
Audience Brand Affinity
Discover which brands your audience engages with the most. This information is invaluable when assessing whether your offers align with your audience’s interests.
Identify influencers who recently interacted with your account. These influencers may carry significant authority within your niche, making them ideal collaboration partners.
And Much More
Our Instagram Analytics Report is a treasure trove of insights, offering a wealth of information to supercharge your influencer marketing efforts. From audience interests to authenticity metrics, it provides a 360-degree view of your Instagram presence.