Case Study: Jewelry Outlier Brand’s Journey to 44M Views with Influencer Marketing

I. Introduction

German Kabirski is an American contemporary jewelry brand renowned for crafting distinctive pieces adorned by prominent figures such as Maye Musk, Lady Gaga, Halle Berry, Selena Gomez, and more.

II. Duration of Collaboration

2 years

III. Objectives

Enhance brand recognition.
Amplify sales.
Engage individuals within the German Kabirski community.

IV. Campaign Strategies Executed

PR Promotions:
Collaborated with high-profile celebrities and trendsetters including Kylie Jenner, Nicki Minaj, Billie Eilish, Grimes, Selena Gomez, Maye Musk, and Shenseea.
Featured celebrities on magazine covers like Vogue, Hollywood Life, Harper’s Bazaar, Entertainment Weekly, and Allure Magazine.
Prominent musicians and actors showcased the brand on red carpets: Ashnikko (Red Carpet of the 2021 VMA’s), Lady Gaga (Red Carpet of the 2020 VMA’s).
Influencer Marketing Initiatives:
Promoted new collections and event marketing.
Executed interactive campaigns to captivate the audience.
Fostered the creation of User Generated Content (UGC).

V. Results & Metrics

Engaged 4,500 influencers.
Achieved over 6,000 posts.
Garnered 44,000,000 views.
Attracted 50,000 new subscribers.

VI. Conclusion

German Kabirski’s comprehensive influencer marketing approach, supplemented by strategic PR campaigns, not only boosted the brand’s visibility but also cultivated a robust and engaged community. This multifaceted approach facilitated significant growth in sales and expanded the brand’s footprint in the luxury jewelry market.