German Kabirski's Meteoric Rise to 44M Views

Explore the influencer marketing approach that took German Kabirski, an American contemporary jewelry brand, from notable to unforgettable.



  • Duration:
    2 years
  • Key Achievements:
    44M views, 6,000+ posts, 4,500 influencers engaged, 50,000 new subscribers.
  • Celebrities:
    Billie Eilish, Maye Musk, Lady Gaga, Halle Berry, Selena Gomez, and more.

About the brand

Established in 2000 by visionary German Kabirski, this brand challenges conventional jewelry norms with bold, nature-inspired designs. Proudly catering to the "freaks" of its audience, its signature cockroach emblem stands as a testament to resilience, individuality, and the courage to be distinct.

Campaign Objectives

1 Amplify brand recognition.
2 Drive sales growth.
3 Foster engagement within the brand's community.

Our strategies...

PR Collaborations:


Teamed up with A-list celebrities: Halle Berry, Nicki Minaj, Billie Eilish, and others.


Secured features on premier magazine covers: Vogue, Hollywood Life, Harper’s Bazaar, and more.


Spotlighted at high-profile events: Ashnikko at 2021 VMA’s, Lady Gaga at 2020 VMA’s.

Influencer Marketing:


Chose the most suitable influencers for the brand and successfully negotiated deals with them.


Unleashed campaigns that gripped audiences.


Encouraged a surge in authentic User Generated Content (UGC).


..and Results

Engaged a vast network of 4,500 influencers.

Spawned over 6,000 pieces of content..

Captured an impressive 44,000,000 views.

Welcomed 50,000 new subscribers.

In Retrospect

Customized influencer marketing, integrated seamlessly with PR, did more than just amplify German Kabirski's visibility. It cultivated a dedicated community, boosted sales, and etched a unique niche for the brand within the realm of fashion jewelry.

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